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Address :
2 Jurong East Street 21, Singapore 609601

Contact :
Tel +65-6565 1693
onlinesupport@bossini.com.sg
http://www.bossinibehappy.sg

bossini International Holdings Limited, listed on the stock exchange of Hong Kong limited in 1993 (stock code: 592), together with its subsidiaries ("bossini") is a leading apparel brand owner, retailer and franchiser in the region. Headquartered in Hong Kong, bossini launched its first retail outlet in 1987. Over the past two decades, it rapidly established an extensive international operating platform and distribution network and successfully expanded its business to about 30 countries & regions around the globe, with its four core markets in Hong Kong, Mainland China, Taiwan and Singapore.

Vision
To be the most preferred everyday wear brand

Mission
To create appealing, competitive and quality everyday wear for happy living

Core Values
- Customer Oriented
- Innovate to Excel
- Execute for Success
- Work with Passion
- Live the 7 Habits

Brand Value
To promote a positive and optimistic life attitude, "be happy" is bossini's brand value. Through the colorful products and visual merchandising, the smiling faces of our staff with willing services, appropriate humor essence in various products, etc, we aim to offer a comfortable and relaxing shopping environment, thus a happy shopping experience to our customers. We aspire to make them our happy customers.

Brand Color
Green is the color of nature, representing growth and energy. It perfectly matches the positive essence of our brand value.

Brand Icon
Our signature lamp icon symbolises brightness and enthusiasm, makes people feeling warm. It also reflects our positive and optimistic attitude.

Brand Promise
bossini is not just an apparel brand. We do not only offer apparel products of quality and numerous choices, we are also committed to make our customers happy customers. Our product quality and design, our shop renovation and visual merchandising, our customer services quality and marketing concepts are designed to make our customers feel good and happy to make sure every shopping trip at bossini is a pleasant and joyful experience to them.

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